Dining and Restaurants / Eating / Food and Cooking

FEBRUARY U.S. DINING TRENDS: Burger King discovers girls! Boomers & fries!

From Advertising Age: “The superfan is merely a term coined by Burger King to describe the fast-food hamburger-restaurant industry’s most frequent user,” Burger King CEO John Chidsey told investors during an earnings conference call last week. “To clarify, it’s not just 18- to 34-year-old males, it’s all ages and all household demographics, with over half … Continue reading