From Advertising Age: “The superfan is merely a term coined by Burger King to describe the fast-food hamburger-restaurant industry’s most frequent user,” Burger King CEO John Chidsey told investors during an earnings conference call last week. “To clarify, it’s not just 18- to 34-year-old males, it’s all ages and all household demographics, with over half … Continue reading
Tag Archives: Baby Boomers
U.S. Food, Dining and Beverage Trends 2010 – 8
THE NEWS: According to Nielsen Business Media, woe to the company that ignores the Baby Boomers or thinks they will be like their parents: “(This is) the first generation to grow up in a full-blown consumer marketplace. Baby boomers won’t spend on the same categories as their parents did. For example, consumption of alcoholic beverages … Continue reading
Nibbles 