From Advertising Age:
“The superfan is merely a term coined by Burger King to describe the fast-food hamburger-restaurant industry’s most frequent user,” Burger King CEO John Chidsey told investors during an earnings conference call last week. “To clarify, it’s not just 18- to 34-year-old males, it’s all ages and all household demographics, with over half of them having children. And interestingly, over 29% are 50 years of age or older.” This is, of course, coming from the brand that brought you poultry in garters and a variety of international outdoor work that managed to stir controversy back home, such as the “Super Seven Incher.” Now the chain is courting the very same ladies it’s happily risked alienating, with lower-calorie “Positive Steps” combos slated for promotion in women’s magazines.I t seems a bit of a shift for a company whose franchisees have in recent years fretted that the brand’s advertising would alienate women, seniors and minorities.
– And in the “If you thought we were difficult and cranky in the late 1960s, just wait until we take over the lunch shift at Wendy’s” department, FastCasual.com reports:
The Kombucha Report: http://www.teareport.com/
Boulder food history: http://www.ediblecommunities.com/frontrange/pages/issues/spring09/whatALongTaste.pdf