Media, mega food companies lie about pumpkin and spice — not so nice!



(Boulder Weekly) They have been lying to us for decades.

Almost everything we think we know about pumpkins, pumpkin spice and pumpkin pie is WRONG. There are lies being perpetuated in the supermarket aisles, at bakeries and especially coffee houses.

This feeling was confirmed this week after I tasted my first Starbucks Pumpkin Spice Latte — more on that in a minute. I blame Starbucks for creating PSS (Pumpkin Spice Syndrome), which drives consumers, zombie-like, toward the inconceivable dawn of Teavana Pumpkin Spice Brûlée Oolong, Dairy Queen Pumpkin Pie Blizzard, Jif Whipped Peanut Butter and Pumpkin Pie Spread, Pumpkin Spice Jell-O Pudding, Pumpkin Spice Peeps, Puppy Cake Wheat-Free Pumpkin Spice Cake (for dogs), and Glade Pumpkin Spice bathroom freshener.

pumpspice2The thing is, most people don’t like pumpkin pie and have never actually tasted pumpkin in their life even if they have “pumpkin” pie once a year on Thanksgiving. Libby’s, the company that produces most of the canned “pumpkin” pie filling in the U.S., actually uses Dickinson winter squash, a relative of butternut squash.

Recently a sign at a local supermarket read: “Canned pumpkin supply is currently out. We are looking for the new batch.” Don’t worry. This year’s supply is coming in. Or you can roast a kabocha squash to make the best-tasting “pumpkin” pie.

I am not a fan of flavored coffee drinks because of the cost, calorie-load and sweetness, so I was not inclined to love Starbucks Pumpkin Spice Latte. These are my notes after my first taste:

“My goodness what a beverage abomination! It’s just so sickly sweet and viscous with an odd orange hue. There’s a hint of nutmeg and allspice but overall the spice is barely there. Overall the flavor of Starbucks is reminiscent of supermarket pumpkin pie with Cool Whip. What’s wrong with this picture?”

pumpspiceStatistics from Starbucks show that fans have purchased more than 200 million Pumpkin Spice Lattes since the coffee conglomerate introduced the drink in 2003. I recommend reading the fine print. According to Starbucks, the Pumpkin Spice Latte is a dessert with up to 650 calories each, containing the following ingredients: 

“Milk, Pumpkin Spice Sauce [Sugar, Condensed Skim Milk, Pumpkin Puree, Contains 2% Or Less Of Fruit And Vegetable Juice For Color, Natural Flavors, Annatto, Salt, Potassium Sorbate], Brewed Espresso, Whipped Cream [Cream (Cream, Milk, Mono And Diglycerides, Carrageenan), Vanilla Syrup (Sugar, Water, Natural Flavors, Potassium Sorbate, Citric Acid)], Pumpkin Spice Topping [Cinnamon, Ginger, Nutmeg, Clove, Sulfiting Agents].”

Maybe you can get a nonfat latte and sprinkle it with pumpkin pie spice?

pumpspice4By the way, pumpkin spice doesn’t grow on a bush. The traditional ground pumpkin spice formula is: 6 parts cinnamon, 1 part nutmeg, 1 part ginger, 1/2 part allspice, 1/2 part cloves. I hate cloves so I cut it to almost nothing, add vanilla and increase the ginger.

Note: Starbucks was attempting to mimic the taste of pumpkin pie in its coffee drink, but those, when made with canned pumpkin like Libby’s, are actually made from winter squash. Transparency requires that Starbucks rename it as Winter Squash Spice Latte.

Taste of the week

I roasted a small butternut squash: halve it, salt it, 400 degree oven for about 90 minutes until tender. I topped chunks of squash with some thick, garlic-y marinara sauce I made plus olive oil, basil and slices of fresh mozzarella and heated until bubbly. It made a darn fine dinner.

Words to Chew On

I’ve read a jeraboam of features on the rules of wine tasting, but the best I’ve seen were offered by Tim Atkin of  The Observer, including:

• Never wear a white shirt or blouse to a red-wine tasting.
• Never trust a person who collects wine labels.
• Plastic corks are almost impossible to put back in the bottle
• Red wines are more interesting than whites; rosés are less interesting than both.
• People worry far too much about food and wine matching.
• Drink too much wine and eventually you’ll fall over.

John Lehndorff hosts Radio Nibbles at 8:25 a.m. Thursdays on KGNU (88.5 FM, 1390 FM, kgnu.org). Read his food blog at: johnlehndorff.wordpress.com.




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