According to IGD, which conducted a survey of over 1000 shoppers in the UK, 30 per cent said they have specifically bought local food in the last month. The 2006, just 15 per cent said yes to the same question. Of these, some 57 per cent gave their reason as perceived freshness; But 54 per cent also said the wanted to support local producers (up from 28 per cent in 2006); 34 per cent wanted to support total retailers (up from 18 per cent); and 29 per cent said they wanted to keep local jobs in the area (up from 14 per cent). Questions posed included manufactured goods, such a locally-made pie, not just fresh produce.
Also: Less than one-third of European consumers look for nutrition labels when shopping, according to a new study by the European Food Information Council (EUFIC) published in the Journal of Public Health. The survey of consumers in the UK, Sweden, France, Germany, Poland and Hungary tested awareness of nutrition labels. The researchers concluded: “….the low use of nutrition labeling could be explained by a lack of motivation among consumers to use the information rather than by their inability to understand and interpret the information.”Shoppers’ understanding of GDA labels was highest in the UK, Sweden and Germany, more limited in Hungary and Poland and questionable in France.
– Also: Companies shied away from launches in 2009 as the number of new food and drink products to hit US shelves dropped 30 percent, according to Mintel. The 30 percent decline recorded by the Mintel Global New Product Database (GNPD) is the biggest decline ever recorded in the food and drink sector. The proportion of new food and drink products to carry an all-natural claim fell from 15 to 13 percent, while organic labels dropped from 12 to 10 percent of launches. Ethical and environmental claims increased from 9 per cent of all product launches in 2008 to 17 per cent last year. Side dishes were a robust area of the foodmarket, one of the few categories that saw an increase last year – 16 percent more than in 2008. Mintel said the number of economy launches increased 72 per cent from 2008 and 2009.
Eat In Eat Out: Food trend forecast 2010: http://americanforecaster.com