THE NEWS: Packaged Facts recently released “Tea and Ready-to-Drink Tea in the U.S.: Retail, Foodservice and Consumer Trends.”
Among the coming attractions cited in the report: superfruit flavors in teas; hybrid products designed to
compete with bottled energy
drinks; and the rise of yerba mate and Kombucha.
WHAT IT MEANS: Despite the economic doldrums, consumers continue to purchase perceived good-for-you beverages. Until now a niche underground phenomenon, Kombucha will blast into mainstream consumer consciousness in 2010-2011 as bigger players such as Hain Celestial and Coca-Cola invest in Kombucha and sell it through mainstream retail channels. Taste and regulatory hurdles may slow the growth.
(For more information about kombucha, consult the just-published Kombucha Market, the first white paper detailing this emerging beverage: