1

U.S. Food, Dining and Beverage Trends 2010 – 5

THE NEWS: Packaged Facts recently released “Tea and Ready-to-Drink Tea in the U.S.: Retail, Foodservice and Consumer Trends.”
Among the coming attractions cited in the report: superfruit flavors in teas; hybrid products designed to
compete with bottled energy
drinks; and the rise of yerba mate and Kombucha.

WHAT IT MEANS: Despite the economic doldrums, consumers continue to purchase perceived good-for-you beverages. Until now a niche underground phenomenon, Kombucha will blast into mainstream consumer consciousness in 2010-2011 as bigger players such as Hain Celestial and Coca-Cola invest in Kombucha and sell it through mainstream retail channels. Taste and regulatory hurdles may slow the growth.

(For more information about kombucha, consult the just-published Kombucha Market, the first white paper detailing this emerging beverage:
http://www.teareport.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s